Do you need a coach?

Your need for coaching might be greater than you think.

Are you stuck in a technical job?

Are you stuck at a level that no longer satisfies you, and you think you'd make a stellar chief operating officer? If you have specialised skills, such as financial knowledge, fundraising or computer expertise, you may need a leadership coach to help you get out of your rut, er, niche.

Do your softer skills need work?

You may be a brilliant negotiator, a financial whiz or a technical genius. But do you have what it takes to manage other high-level employees? If your communication skills have been a sore spot during your annual reviews, a leadership coach might be able to help.

Are you doing just fine, thank you?

That's great. But "just fine" for your current job level might be "not good enough". If you're happy where you are, that's fine. But if you want to get to the next level, a coach can help you identify your strengths and weaknesses.

Have you lost enthusiasm?

Are you finding it difficult to get out of bed in the morning? If the projects that used to excite you now fill you with dread, you may need a career coach. But if you want to stay in your job, a leadership coach could help you identify new challenges within your industry

Are your team dynamics suffering?

Are you still getting along with the other senior managers on your team? If your interpersonal dynamics have suffered, it's time to find out why. Leadership coaches can work with you alone, or they can work with an entire team.

Do you have high staff turnover?

How does your retention compare with that of your competitors? How does it compare with your retention a year ago? If your employees seem like they've lost some of their enthusiasm, it might not be the winter blues. There may be some underlying problems you need to address.

Have you just made a big transition?

If you started a new job or just taken on a new member of your senior leadership team, there may be more adjustment pains than you expect. If you're experiencing friction with a new boss or a new subordinate, a third party may be able to help you adjust.

Is your market in flux?

Global warming, emerging markets, spiraling health care costs: Is your company prepared for the global trends overtaking the business world? If you feel like you're not prepared to confront 21st-century challenges, you could pass the baton--or hire some help.

Why not give yourself the best Christmas present ever? Start the New Year with an Enfys Acumen coaching programme and make 2008 your best year yet.

12 Tips for Christmas Networking - Advice on how to make the most of those seasonal networking opportunities

Networking is WORK! Don’t be fooled into thinking otherwise. You can enjoy it for sure, but to be effective you should be alert to opportunities at all times and remember that you’re not just out to have a good time.

I have written before about my passion for networking and its value in a successful marketing toolkit. Recently I became the founding leader of a brand new networking group in Newport called 4Networking. To book a place at the next event click here.

The need for people to develop their business development and networking skills is vital. As a business coach I know that this does not necessarily come easily to everyone – most of us have to learn these skills and develop a formula which works for us.

The business landscape has changed in the past few decades, and continues to evolve at pace. How do you get past first base? Your reputation? Expertise? Level of service? Competitive pricing? That’s what they all say, and it’s all very important. But the bottom line is that business is still done face to face. People do business with people they know like and trust. Everyone in the business community is either VISIBLE or INVISIBLE – no-one wants to be invisible in their networks.

Networking is a skill and most people need some training before they perfect it. It is also a science. To be effective at networking you have to be clear about who you need to network with, otherwise any successes you gain are by sheer good fortune. Make a list of clients whom you wish to court and another list of potential targets that you would like to meet and with whom you would like to develop a relationship. Without the relationship you are unlikely to get past first base. Once you have done these tasks you will be able to gauge which of the many Christmas party invitations that land on your desk you wish to accept and by following your strategic plan you will be able to make an informed choice rather than a possibly more haphazard approach.

But remember, if you feel uneasy about walking into a room and striking up a conversation with someone you have never met before, you are not alone. The first three things to remember are STOP! LOOK! And LISTEN!

Stop…
…And think for a minute about what might interest others before going on about your work (even if you do something absolutely fascinating). Try to practise your small talk – what is your favourite film; book; food; holiday destination? (If you have to think too long about your favourite book you watch too much television!)

…Talking about how bad the weather/car parking/economy is. This can drag the conversation down, so be positive. Be someone that people enjoy talking to (accentuate the positive, eliminate the negative, don’t mess with mister in-between)

…And take a little while to think about what makes you interesting (there must be something)

…Going into your pocket for a business card after just a few minutes (what’s all that about?). There are no prizes for collecting the most business cards – people never gained more business by collecting business cards alone.

Look…
…And use your eyes when you arrive to get a sense of the occasion.
…For someone appropriate to talk to, then simply go up and introduce yourself. Don’t wait too long, or before you know it you’ll be reading the fire escape instructions and drinking too much. Don’t be the weirdo on their own!

…But with your brain engaged. If two people are deep in conversation leave them alone (they may be looking for mistletoe, not company)

…Confident and relaxed, make eye contact and smile (look at their body language for signs they would rather be washing their hair or painting the lounge ceiling). And remember to look good! Dress for success (polyester musical Christmas tie? Trying too hard?)

Listen

…Actively by looking as if you are listening as well as simply hearing

…To names at the beginning of conversations and repeat them a few times to embed them (this is important, so concentrate)

…By adopting good posture and an appropriate distance (just over a metre shows you are interested: too much closer and you are too interested, too much farther away and you are a stalker!)

…And affirm with little noises like uh-huh and mm as well as nods and the like (shows you are conscious, always a good thing), and with occasional interjections, making relevant comment and adding your own stories (shows you understand, but avoid taking over)

…and PS
It was that inveterate socialite and party animal Oscar Wilde who said, “Only the shallowest people do not judge by appearances.” So if you are one of those people, remember – the rest of us do!

Enjoy all the parties, but consider what you’ll look like at the end of the night, not just what you’ll look like at the beginning.

We would be delighted to help you decide on the best networking strategy for your business. Why not plan some networking coaching for the New Year?

Getting the most from Executive Coaching.

Executive coaching is beginning to be seen as less of a solution to a problem and more of a tool to help people realise their full potential. With increasing numbers of top-level executives having tried and benefited from it.

Fellow coach, Matt Henkes has looked at how its effectiveness can be measured.It wasn't too long ago that many saw business coaching as just the latest fad, soon to find itself condemned to the same pile as sparkly disco trousers and the CB radio. However, with increasing numbers of firms turning to coaches to help employees realise their full potential, is it something HR should be seriously considering for its executives?

Executive coaching has increased steadily since the late 1990s, despite some experts considering it to have a limited shelf-life. As proof of its growing popularity, a 2005 study from the Chartered Institute for Personnel and Development (CIPD) suggested that almost 90 per cent of organisations employed coaching activities in their leader development strategies, with two-thirds hiring external coaches to work with more senior or high-potential employees.

Gil Schwenk, principal consultant at the Bath Consultancy Group (BCG), believes its popularity could be due to the fact it is often more effective than simple, traditional training courses because the development is focused on the individual. However, it's not an either/or choice, he adds. "There's a place for both as they do different things," Schwenk explains.

The confusion seems to be over what coaching actually is, compared to mentoring or training. Isobel Rimmer, director of coaching firm Masterclass, describes it in terms of holding a mirror up to the person being coached. "They're seeing for themselves what they're doing and what they're thinking, and then making decisions on whether they like what they see and whether they need to change," she says. "The sharp HR people are very aware now of how coaching can be a very powerful way of working with people and raising the bar in what they do."

Choices

Coaching can come from within the organisation or from exterior consultants. Which you use will depend on your budget and what you want to achieve.

Although it is often cheaper in the long run to train up a cadre within your firm than to hire an outsider, it is worth considering that the relationship between an internal coach and an executive who may hold a fair amount of sway in the company is unlikely to be as fair and frank from both sides as it could be with an external coach. Senior executives are less likely to divulge their deepest professional fears to a subordinate.

As a coach, our job is to challenge our subject. If you're working with a client as an external coach and you push them too far, you've lost one of your clients, says Schwenk. If you do that as an internal coach, you've lost your job. "It’s extreme and rarely happens, but it's a concern that might be there for internal coaches," he adds.

Coaching is 'hip' at the moment, but is still a relatively new discipline. And with so many firms employing the approach, it's important not to just jump on the bandwagon. All parties must be clear on what is expected from the process, which is why discussions between HR, the coach and the coachee, can help define what these goals are. For example, if the goal is to modify a number of behavioural shortcomings, these must be agreed in the coaching contract.

Measuring

There are various ways to measure whether the sessions have been effective. Sharon Brockway, a senior consultant at the Roffey Park development consultancy, believes the trend for many firms is to look at the individual experience, often using one-to-one conversations between the coachee and HR to gauge effectiveness.

There are useful pieces of information HR practitioners can gain from these types of interviews. Even though it may seem quite a one sided view, it can show you if the coaching has been effective in the eyes of the individual. How effective that is in terms of their changed behaviour might be another story, but you are at least gaining a sense of their perception of the process.

Another approach becoming popular is to gather 360 degree information before and after the coaching process to glean any changes in behaviour or performance. The drawback to this, however, is the large amount of information that needs to be gathered and collated by HR. "Not all of it will necessarily apply to the coaching context," warns Brockway. "In that sense, it makes quite a lot of work for HR – separating out what is key for the coaching process and what isn't."

However, it is possible you won't have any specific aims defined at the beginning, depending on why you have employed a coach. Brockway says HR directors are increasingly turning to coaches as a way of helping senior figures reach their full potential, rather than to fix a problem. In this instance, there may not initially be any particular area that demands attention; the manager is already good at their job and the specific skills or behaviours they need to work on will only become apparent as the sessions progress.

This is a relatively new approach in the coaching world and an area where there is currently much discussion. "Some people are saying there's advantage in keeping it loose and letting the goals develop as you go through it," says Schwenk. "I think there’s merit in that."

However, he admits he is "concerned" by this approach. Firms are investing a lot of money into the process while not being clear about why they want coaching in the first place.

Coaching can be a good way to help senior people who often have no one in whom to confide openly about their hopes and feelings. "The benefits of having someone to listen are clearly very hard to measure," says business psychologist Sherridan Hughes. "But if someone feels that they benefited from the coaching and are not able to put a finger on exactly how, that should not be discounted."

What ‘Coaching’ means to a hotel management team

I recently came across this article, and thought I couldn't have said it better myself, so here it is:

Be Thankful - Author Unknown

Be thankful that you don't already have everything you desire,
If you did, what would there be to look forward to?

Be thankful when you don't know something
For it gives you the opportunity to learn.

Be thankful for the difficult times.
During those times you grow.

Be thankful for your limitations
Because they give you opportunities for improvement.

Be thankful for each new challenge
Because it will build your strength and character.

Be thankful for your mistakes
They will teach you valuable lessons.

Be thankful when you're tired and weary
Because it means you've made a difference.

It is easy to be thankful for the good things.
A life of rich fulfillment comes to those who are
also thankful for the setbacks.

GRATITUDE can turn a negative into a positive.
Find a way to be thankful for your troubles
and they can become your blessing.

Individual Performance Coaching for Teachers and School Leaders

For some months now the Enfys Acumen has been promoting a performance coaching programme for teachers and school leaders. During October 2007, two major developments have taken place.

Firstly, I have started delivering a coaching programme for a primary school teacher in Monmouthshire. Funded entirely by a grant from the General Teaching Council for Wales, the coaching programme for this teacher is focusing on issues that have been agreed with the school's headteacher.

Secondly, I have been recruited as an associate of Dysg, the Welsh Assembly Government division focusing on on improving the quality of teaching and learning in the post-14 education and training sector.

Headteachers and teachers interested in introducing performance coaching in their schools are encouraged to read this extract from an Enfys Acumen information sheet:

What is coaching?

Generically, coaching is a form of support for individuals as they decide what they want to achieve in their career, relationships, health, finances - in fact any area of their lives. Coaching has developed from the stages of mentoring and guiding to empower people to make decisions about their lives and to support them whilst taking the necessary action to achieve what they decide they want.

In a professional setting like a school, an independent coach can reflect ideas, evoke solutions and support their implementation in a way that few organisational insiders could ever do. Individual or one-to-one coaching is ideal to work with a person who wants to develop themselves on issues that are unique to themselves. Individual coaching is the best choice in the following scenarios:

· support for a new member of staff or a recently promoted teacher or manager. Research suggests that 1 in 8 workers resign before getting to grips with a new role and the average worker needs a minimum of 5 months to become competent in a new job. Competency in a role is usually directly related to the levels of confidence felt. Coaching increases individual confidence and therefore reduces the time needed for competency to occur

· to provide extra recognition to high achievers and a school’s future leaders

· to help an individual meet key performance indicators

· to assist an individual to increase their confidence in their role

· support for an individual who has non-work related issues that are affecting his/her performance

What are the benefits of coaching?

· coaching enables people to find clarity in a situation where currently they feel unsure of what is the 'next step' to take

· coaching helps people to find their best decision making state of mind so that they can trust their choices and move forward without doubt

· coaching helps people with strategies to achieve what they want

· coaching gives people a support mechanism to stretch them out of their comfort (or discomfort!) zone

· coaching gives people someone to help maintain motivation on action where they might previously have given up

How does coaching take place?

Coaching sessions last between 60 and 90 minutes. These can be either face-to-face or more usually, over the telephone.

Having a series of coaching sessions is ideal because this enables people to build up momentum to be empowered to continue with their action plans after the coaching sessions finish. We suggest that booking a series of 4 coaching sessions is a good starting point. 10 sessions tend to be the average.

How to introduce coaching into your school?

Organisations that are most successful at introducing coaching have been found to introduce coaching throughout their organisations. Very importantly, having senior management support when implementing coaching greatly increases the success of coaching initiatives in the workplace.

Fifty per cent of UK Companies now have coaching initiatives within their organisations.

How much does coaching cost?

Single session	Block of 4 sessions	Block of 6 sessions	Block of 10 sessions
£100	£360	£480	£750

NB A grant is currently available from the General Teaching Council for coaching. Additional discounts available for contracts to coach more than one member of staff

About the Enfys Acumen Coach

Nigel Griffiths is the founder of The Enfys Acumen and has been coaching for most of the last 20 years, but he admits that he hadn’t realised that’s what it was called until relatively recently. And now regularly receives coaching himself!

He initially qualified as a teacher in special education and after a couple of years teaching became a manager and developer of voluntary services. Starting from humble beginnings he rose through the ranks to the role of chief executive of a national charity with resources worth £4.5m and doubled the staff team in a three year period.

Nigel has always been committed to personal development. In 1998 he was awarded an MSc in Interprofessional Studies and more recently an Advanced Diploma in Marketing for Coaches. In order to enhance his skills he is currently working towards diplomas in Personal Performance Coaching and Executive and Management Coaching, both with Europe’s top Coaching Academy. Nigel is an avid reader of management theory and theology.

Nigel was born and bred in Holyhead, North Wales and is semi-fluent in Welsh. He has lived in Newport, South Wales since 1984 (except for 2 years “missionary work” in Shropshire, England in the late 1980s). He actively supports his children’s leisure activities and is a leader in the Scout Movement (CRB checked).

For larger coaching projects, the Enfys Acumen works with a core group of qualified/respected and experienced coaches.

Plan Your Perfect Christmas Now

As the shops begin to display their full ranges of seasonal gift ideas, they are putting plans into action that were formulated almost a year ago. For many of us, Christmas is a last minute rush and an expensive time of rampant consumerism and materialism.

So at the Enfys Acumen, we believe this is a good time to start planning your own perfect Christmas. Not in a materialistic sense, but in a sense that is measured by contentment and satisfaction.

In a few one-hour telephone conversations, at weekly intervals, I invite you to review where you are now and where you want to be in the future. Together we can create a strategy for getting to where you want to be and define the actions that will produce the desired results.

I’m always keen to point out however that a coach is simply the catalyst. It is the you, the client who makes the decisions and the commitment. For a great many of my clients, the weekly reporting back of progress is the spur that keeps them on target.

A lot of Christmas stress results from people trusting to luck that ‘everything will be alright’ rather than taking control and ensuring that they actually make everything as they want it to be.

I frequently ask my clients,

“What would you choose to do in your life if you could do absolutely anything with no limitations, no prospect of failure and no accountability to anyone?”

I am no longer surprised when clients answer this innocent question with a long list of what they don’t want to do. It seems to be a natural reaction. I don’t let them off the hook that easily. I listen and keep returning to the positive side of the question. Eventually I will get them to admit to themselves, and often this is for the first time, what it is that they really want to do. This awareness can be the best Christmas present that you can give to yourself.

It is nowhere near as selfish as it sounds either. My clients discover that, once they have a plan for their life and achievements and are working towards its fulfilment, all the other areas of their lives improve as well. Partners, relatives and colleagues alike notice a new sense of purpose, a new enthusiasm and a contagious happiness.

You may not be able to wrap all this up in pretty paper but even so, its value is beyond measure.

I am always happy to discuss this or other aspects of my approach to coaching, absolutely free of any cost or obligation. You can contact me during usual office hours on 01633 769657 or by email anytime.

Use These Longer Evenings

If, like me, you lead an active outdoor life you will think of the autumn dusk as coming too early and making your evenings shorter. If you spend much of your time indoors you will see them as longer evenings.

The hours of darkness are the same for everyone. It is only your perception of them that is different. As a professional coach I notice that no two people see the world
in exactly the same way. The art of achieving success in life is to ensure that you see every challenge or opportunity in its most positive light - and this is a great time of year to start doing this.

In a few one-hour telephone conversations, at weekly intervals, I invite my clients to review where they are now and where they want to be in the future. Together we create a strategy for getting to where they want to be and define the actions that will produce the desired results. As I always say, moving from dreaming to action.

I am quick to point out that as the coach, I am simply the catalyst. It is the client who makes the decisions and the commitment. For a great many, the weekly reporting back of progress is the spur that keeps them on target.

Many of us are too busy working at earning a living to actually take time out for living fully. I begin by asking a client,

‘What would you choose to do in your life if you could do absolutely anything with no limitations, no prospect of failure and no accountability to anyone?’

I am no longer surprised when clients answer this innocent question with a long list of what they don’t want to do. It seems to be a natural reaction. I don’t let them off the hook that easily. I listen and keep returning to the positive side of the question. Eventually I will get them to admit to themselves, and often this is for the first time, what it is that they really want to do.

Coaching is a painless procedure that seeks to eliminate limitations, ensure success and allow individuals to take personal responsibility for their own lives.

Some clients are amazed at how liberated they feel when they realise that they can and should take control over their own lives. Too many just go with the flow and respond to the pressures of what others think they should do. With coaching they can change from this ‘victim’ mentality to one of ‘victor’ thinking. And anyone can do it.

I am always happy to discuss this or other aspects of my approach to coaching, absolutely free of any cost or obligation.

Achieve Your Business Results Through Executive Coaching That Yields a 500% Plus ROI

The following is an article by Leanne Hoagland Smith that she has very kindly allowed me to reproduce – it really does speak for itself

What if you could have a 500% plus return for very pound that you invested in your employees? What would that mean for your business? Possibly right now you are thinking that this is not possible and even if it was, any business owner would jump at the chance for such an incredible investment?

First, it is true. So begin looking for that jump rope. According to a recent report by MetrixGlobal for a Fortune 500 company, executive coaching provided a 529% return on investment. This report is supported by other research including Dell Computers. Half of the 761 senior managers at Dell Computer Corporation recently received executive coaching within a two-year time period. Dell has been actively monitoring these managers through pre-determined measurements. One of these criteria indicates that executives who received coaching tended to be promoted more often than those who were not coached.

If you are now convinced that coaching is a viable strategy to enhance your bottom line, then what do you need to do as a business owner to implement a coaching programme?

First, research any coach or coaching organisation that you are considering. Ask for specific references where measurable results were put in place prior to the coaching. The coaching should be results focused with clearly identifiable measurements. Also, coaching certification should not be a limiting factor as many certified coaches fail to earn even mid five figures. The determining factor should be about the results that the coach has delivered with his or her clients.

Second, look for a coaching programme that works with your company and can be quickly and affordably aligned to your company’s culture. This curriculum should also be easily adapted to other training and development group sessions as well as to the different roles within the organization including Executive Leadership, Management, Supervision and Leadership.

Third, coaching is a personal relationship between the coach and the client. Your employees must feel comfortable with the coach. Some preliminary communication should take place with your employees before the implementation of a coaching program.

Fourth, the coaching curriculum should be structured, proven and provide numerous opportunities for application and feedback.

Fifth, everyone in the organisation needs to support and reinforce the coaching program. Management above those in the coaching programme must understand and be in agreement with the programme.

To be truly effective, an excellent coaching approach extends beyond the professional life into the personal life. For it is within each individual personally where the performance excellence evolves.

Coaching is a proven way to dramatically enhance your bottom line provided you incorporate at least these five strategies. By taking such action, you can achieve your goals quicker and leave your competition in the dust. That is unless of course they decide to enact a coaching initiative before you do. So what are you waiting for?

It's a small world - please can you help?

Earlier this year the Enfys Acumen, made a social responsibility commitment to put aside up to two days every month to provide charitable organisations that could not otherwise afford our professional fees with pro bono organisational development support (Click here for more information). This initiative has proved to be most satisfying, both for us and the people who have received our support.

One of the charities that has asked us for this help is called Aid for Orphans and the Disabled (AFOD) and is from the Gambia in West Africa.

The charity is registered with the Gambian government and started its work about three years ago. We have received endorsements from international aid agencies in the area that are familiar with the organisation, but do not have the resources to support AFOD themselves. Over the last few weeks, we have been exchanging regular emails and have had a number of telephone calls, including a mini workshop by phone at our expense to clarify the support needs of the charity. Communications of this nature, although wonderful in so many ways, are hampered by the fact that the only email access my main contact has is at an internet café and due to a poor telephone network, calls tend to cut out every few minutes or so.

Let me tell you a bit more

The Gambia is one of Africa's smallest countries and unlike many of its West African neighbours has enjoyed long spells of political stability since independence. This stability has not translated into prosperity however. Despite the presence of the Gambia river, which runs through the middle of the country, only one-sixth of the land is arable and poor soil quality has led to the predominance of one crop - peanuts. The population of the Gambia is 1.5 million and the country covers an area of 4,360 square miles - both are about half that of Wales, my home country.

The extent and effects of the AIDS virus in Africa are well documented and no doubt we are all aware that the majority of people with the disease can be found in Africa. The Gambia is equally affected by the AIDS epidemic and currently over 20,000 of the population of this small country are infected. AIDS tends to affect people between the ages of 15 and 49 years - the time when people should be most productive and have the greatest economic and familial responsibilities. The orphans of AIDS victims and disabled people in most of Africa are very much the poorest of the poor.

What about AFOD?

AFOD is based in Bundung Borehole on the outskirts of Serrekunda, the largest conurbation in the Gambia. The charity’s aims are to address the social needs of orphaned children and disabled people in the area. With very little statutory support for these people like we have in the UK, their plight is very much in the hands of other people in the community, but unfortunately prejudice and stigma remains high. A recent survey carried out by AFOD has shown that in their own local community alone there are nearly 1000 people who are orphaned children or disabled. Some of the greatest challenges are concerned with:

• Education - most orphaned children and disabled people miss out on educational opportunities not because of academic reasons, but because of financial reasons: they cannot afford fees, transport to school, books, uniform and shoes. With very little practical skills, they quite often become street beggars with no hope for a future

• Nutrition - many orphaned and disabled children experience a very limited diet. Research has shown that many such children only have one meal a day, consequently they are at greater risk of other illnesses and early death

• Health - in addition to AIDS, other illnesses like malaria, headaches, stomach problems and fevers are rife especially amongst AFOD’s target groups. Medicines are expensive and many orphaned children and disabled people simply cannot get to health centres because they cannot afford transport costs.

Why is the Enfys Acumen supporting AFOD?

No doubt just like us, you are bombarded with appeal letters from dozens of very worthwhile charities. At the Enfys Acumen we are supporting a number of other charities, both with pro bono professional services and as volunteers and donors, so what is special about AFOD?

What has really attracted us to support AFOD is that it was formed and is led by young people who are working together to try to improve quality of life in their community. Their passion for wanting to make a difference is so encouraging and equally important is that they are not really looking for handouts, but rather the help to develop their skills and resources to move from dreaming to action. They want to be in a position to improve their lot themselves.

AFOD currently has the use of some premises with limited office equipment and is run by one paid member of staff, Lamin Fofanah - a truly genuine young man, with a fantastic sense of vision and a commitment to hard work to benefit his community. There is a membership of thirty people and most of the current funds are raised from holding monthly dances.

Activities to date have included an education opportunity addressing malaria; raising community awareness of the issues faced by orphans and disabled people, specifically targeted at addressing cultural stereotypes and beliefs relating to these people; and sponsoring orphaned and disabled children through the school system.

The needs of orphans and disabled people are huge and to be fair, there is so much that Lamin and AFOD would like to achieve, that up to now they have been trying to be all things to all people.

This is where the Enfys Acumen can really help and make a difference

As an organisational development and coaching practice we work with all kinds of organisations and businesses to clarify their goals, determine the values behind what they do, be specific about their starting point and agree the action steps to achieve what they want to achieve. This is exactly the kind of help that AFOD needs. Current ideas from the AFOD team include developing training and workshop facilities to help orphans and disabled people to lift them selves out of the despondency their circumstances so often put them in. They would like to establish a micro finance scheme to provide the basic equipment people might need to set up their own business ventures. AFOD really wants to develop the capacity to create new opportunities for orphans and disabled people. The Enfys Acumen is prepared to make a long term commitment at our expense to provide organisational development and coaching support to AFOD, but to truly get the ball rolling and help key people on the right to track, we have been advised that it would be beneficial to spend ten days or so, working with AFOD in the Gambia to develop plans and strategies.

How can you help?

As you will be aware the Enfys Acumen is a new business, we have only been trading since last year. However we are driven by a strong sense of wanting to make a difference in the world and these days our community is very much a global community, is it not?

We are more than prepared to make the time available to help AFOD in the Gambia, but unfortunately the costs of doing so will be considerable, specifically the costs of travel and subsistence expenses when we are out there. If the Enfys Acumen could actually spend time with AFOD in Gambia, we would be able to:

• Support the charity to create a development plan that will ensure they create the kind of services that are needed most, will be able to demonstrate to other members of the community and funding bodies that they really do mean business and consequently ensure greater support

• Create strategies for fundraising and marketing to secure the resources needed to take things forward - remember winners have 2 things: definite goals and burning desire to achieve them

• Provide community capacity building training for other people and projects in their community

• Set up a focussed email/telephone coaching process for Lamin Fofanah and possibly other key personnel to ensure the sustainability of AFOD’s work in the long term

Please pledge a donation or sponsorship

We see our work as an investment in the future of AFOD and would like you to also invest in improving the quality of life of some of the most vulnerable people in the world today. The fact that you are still reading this eBrief suggests that you might be driven by some of the same motivations as we are at the Enfys Acumen, you might not be able to offer the same kind of practical support that we can offer, but you can still help to make a difference.

We would really like you to pledge either a personal donation or some business sponsorship as a contribution to the costs of our social responsibility work with AFOD in the Gambia. We just need to raise funds to cover our travel and accommodation costs, remember the time will be given at our expense. At this point in time we only need to raise a further £300 to enable us to get to the Gambia.

Just think about this for a moment...

• A return flight to Banjul in the Gambia will cost approximately £550

• Accommodation in a guest house local to AFOD will cost about £40 per night

Why should you support the Enfys Acumen's work?

With one hand we are trying to appeal to your altruistic nature. We want you to feel the buzz of satisfaction and warm glow that giving money to improve someone else's quality of life gives us all.

But on the other hand…

• We have so much that we take for granted in our culture, wouldn’t it be great if you really could do something that would improve quality of life in another culture that is not as well off as we are in the UK

• There is plenty of evidence out there that to those who give, even greater abundance will be returned

• If a business or organisation pledges to sponsor us for £50 or more we will provide a framed certificate and photograph of our activities to display in your premises, supporting your own social responsibility endeavours.

• Perhaps we could work together in the future on developing a social responsibility commitment in your business or organisation.

Why a pledge?

If we don’t raise what we need to be able to get to the Gambia, we simply will not be able to provide AFOD with the kind of service they really need. We don’t want you to hand any money over unless we can be sure that we will get all that we need to provide AFOD with the required support.

Please make a pledge, when we reach our target of we will come back to you to ask you to actually make the donation.

I look forward to hearing from you soon, if you want to do so, please make your pledge within the next few days so that we can benefit from cheaper flights and the time available.

Doesn't time fly

I've just realised that it is over a month since I lasted posted to my blog. No excuses, just busy I'm very glad to say. Serious bloggers will note that this is not really good enough and you should contibute something to you blog on a regular basis.


Earlier on today I came across this quote from the mountaineer, WH Murray and really think it is worth repeating its entirety

"Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness.

Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too.

All sorts of things occur to help one that would never otherwise have occurred.

A whole stream of events issues from the decision raising in one's favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way.

I have learned a deep respect for one of Goethe's couplets:

'Whatever you can do, or dream you can, begin it.
Boldness has genius, power, and magic in it.'"

I'm off on a family holiday for a couple of weeks. In the meantime why not visit our website www.enfysacumen.com. I'd love to hear from you when I return.

Retreat for Summer Miracles

Indians, we are told, do it more than any other nation. People with religious beliefs often do it once a year. Captains of industry do it less often. You can do it whenever you like.

For centuries, the practise of taking time out to do something different has been recognised as a sure-fire way of recharging your batteries, igniting your enthusiasm and solving problems. In commerce it is sometimes called a sabbatical, others may call it going on retreat, I’ve often called it an away-day.

We could all benefit from this simple procedure, couldn’t we? I’ll even go a step further. You don’t have to spend a week as a hermit on a mountain top. Just one day will release amazing benefits and the best part is that it doesn’t cost anything.

As a coach, I see that many of my clients benefit from this simple change to their routine. When you put a little distance between yourself and your routine challenges or issues, you see them in a different light and from a different perspective. You may even create a few miracles for yourself as a result. These will come as flashes of intuition that can lead you to take the action needed to resolve a problem.

Look at it this way, If you look at something, say an apple, and hold it close to your face so that it is touching your nose, you will see a very small part of it. Hold it at arms length and you will see the whole apple and its texture and colours. Look at it from the other end of the room and you won’t see the detail but you will see it in the perspective of its surroundings and in true proportion. It is the same with issues or problems. You add distance and see them from a new angle.

I know the weather out there this week might not seem like summer, but this is a great time of the year to do this. Simply set a weekday date in your diary right now, when you will take off to the countryside, the hills or the beach. Go by car, bike, train or on foot but go to somewhere that you have never been before and where you can be sure of some space alone. Set off early and plan to be out all day. Leave your mobile phone at home and travel light. Then just wander around for the day, thinking of nothing, focusing on the ‘now’ experience.

Many coaching clients are amazed how easy this is. They are ‘off the leash’ and just by being in a different place they find that their thoughts turn to solutions and answers rather than problems and challenges. You create in life what you think about.

So, make that date in your diary now. Look forward to it, keep it without guilt, enjoy it and return refreshed.

I am always happy to discuss this or other aspects of my approach to coaching, absolutely free of any cost or obligation. You can contact during usual office hours on 01633 769657 or by email.

If you do the same thing, in the same way, you will get the same results. Your away- day summer retreat may be the one enjoyable change that you need to create those spectacular ‘miracle’ results that you know you deserve.

12 Customer-centred tips – whatever your business

1 Serve others or yourself: your choice

We have a choice every day of serving or being self-serving. Too many leaders are self-serving. We need new role models for leadership.

2 What business are you really in?

The financial services industry should aim to be in the "peace of mind" business. Disney doesn’t say "We’re in the theme park business." They say ‘We are in the happiness business."

3 What are your values?

Only 10% of companies set values. Those that do tend to make two mistakes – too many values (research shows people can only handle three or four) – and failing to rank the values. Life is about value conflict.

4 Stop killing creativity

What kills creativity? In large organisations you have to prove that a new idea will become a £50 million business before you can launch it. Those kinds of projections don’t work. You don’t know if it’s going to be a £50m business. I don’t know. Nobody knows.

5 Stop accepting other people’s frameworks

Once you have learnt someone else’s framework, you are bound to think within it. Michael Porter and others will tell you your strategy is based on how you create value through your value chain. But, good strategists by-pass the value chain completely. Michael Dell’s business plan was rejected by his Professor because it defied Porter’s reliance on a value chain. So, Dell launched it anyway. Don’t use frameworks or case studies to learn. Think about the product, service or company five years from now and how it should be. That is where your strategy starts: it frees you from having a limiting framework.

6 Knowledge is obsolete. Sense is not.

It’s not the knowledge economy. The Japanese compulsory education system takes nine years, in which you have to memorise masses of knowledge. That knowledge can be condensed onto a pound coin. But, you can’t automate ‘That sounds right’ or ‘That feels right.’ Today, those two things are far more important than the ability to say ‘That’s the right answer.’"

7 Know what motivates people.

It’s different for different people – including yourself. Sir Steve Redgrave, the five-times Olympic Gold Medal winner summed it up: “Some people train to win. I used to train just not to lose. Know what your motivation is. That’s what will bring consistency of perfection.”

8 You can’t manage customers

I hate the use of the words Customer Management. It assumes we can do things with them. When we talk about Customer Relationship management or CRM, what is the assumption we make? That WE can manage the relationship, that the consumer is passive and a recipient.

9 You cannot market an experience

Just think of high net worth experiences for a moment – a meal in a top notch restaurant, an concert with your favourite band, choir or orchestra, an exotic holiday. The people who sell these things aren’t selling at the cost of provision, because you pay for the experience. You cannot market an experience, You co-create it. It’s contextual and depends on who you are with.

10 We misunderstand customer-centric

Prof CK Prahalad, the distinguished corporate strategist said "Becoming customer-centred does NOT mean the firm becomes more customer oriented. It means the consumer becomes part of the unit of analysis, becomes part of the value creation."

11 No more sectors

Stop thinking ‘sectors’. The consumers decide what sectors they are in, what their ‘portfolio’ is. For example, the individual consumer decides what their personal health portfolio of products and services is – their wellness portfolio – not Merck or Pfizer, who only have 10% of it. When you realise there are no sectors, you can create hybrids. Tesco and Asda are now in financial services. The traditional boundaries are irrelevant.

12 Failure isn’t all it’s cracked up to be

“The secret of success is the capacity to survive failure,” said Noel Coward. Failure teaches you about life. My life is, at the moment, much sweeter for it. - Gerald Ratner

Why not let the Enfys Acumen help you develop your business or organisation, have a look at our website for more information about organisational development and executive or management coaching.